Corona is proud to announce that starting this baseball season it is the Official Cerveza of Major League Baseball (MLB). The multi-year sponsorship with Corona also includes a custom content platform on MLB.com and MLB Network that aims to bring fans closer to the sport and empower the next generation of star players to showcase their refreshing perspectives on and off the field.
As a brand that proudly celebrates its Mexican heritage, Corona is a natural fit to sponsor the game of béisbol, a sport beloved by the Hispanic community. In fact, nearly 30% of all MLB players are of Hispanic descent, and over 20 million Americans identify themselves as Hispanic and MLB fans.
“As the Official Cerveza of Major League Baseball, we’re excited to bring the energy, vibrancy, and flavor of the Corona brand to America’s national pastime,” said Ryan Anderson, director, brand marketing, Corona. “We’re proud to celebrate our shared heritage, MLB’s star players and the sport’s fans by bringing the fine life to ballparks across the country this season, and for seasons to come.”
In-stadium branding opportunities are at the heart of the sponsorship, and with millions of fans attending MLB games every year, Corona plans to connect with those who are aged 21 years and older all season long. In addition to visibility in-stadium and through bespoke paid media, adult fans of legal drinking age can expect to enjoy Corona at signature MLB Jewel Events, such as the 2022 All-Star Game presented by Mastercard and the World Series.
“We can’t wait to start the 2022 season with Corona as a new partner of Major League Baseball,” said Noah Garden, MLB Chief Revenue Officer. “This iconic import beer brand brings an outstanding reputation and experience in reaching diverse audiences that is vital to our league as we continue to grow and serve baseball’s fan base.”
To celebrate the upcoming MLB season and partnership, Corona will give baseball fans the chance to win tickets for Opening Day. For one day only, on March 31, participants over the age of 21 can enter for a chance to win by following @coronaextrausa on Twitter, replying to the Corona MLB Opening Day Ticket Giveaway post, tagging a 21+ friend and including #CoronaMLBtix.
