Major League Baseball now has a CBD sponsor and is the first big-league sports league to do so. According to Sports Business Journal, “Charlotte’s Web has signed a sponsorship designating it the “Official CBD of MLB.” Under the deal, which includes exclusive category rights and covers this year’s postseason, and another three years, Charlotte’s Web is launching, via its e-commerce, a Sport line of CBD products, which will carry MLB’s familiar silhouetted batter logo.”
SBJ reported that “the brand [Charlotte’s Web] will run electronic signage during the playoffs and World Series and is planning a World Series sweepstakes promotion. Sources called the deal structure non-traditional, with a rights fee and revenue share. Under the terms of the deal, MLB is also receiving shares in Charlotte’s Web Holdings, traded on the Toronto Exchange.”
